When Eastern Aesthetics Meets the Balkans | North Macedonian Mainstream Media Visits Uniasia Group to Explore the Global Path of C-Beauty

On July 15, a "Journey in Search of Eastern Beauty" spanning mountains and seas officially kicked off at Uniasia Group.

A media delegation from North Macedonia, organized by the Ministry of Foreign Affairs, visited Uniasia Group. Representatives from major North Macedonian media 

outlets—including the New Macedonia Newspaper, National Broadcasting Corporation, leading local TV stations, and renowned online influencers—visited the Guangdong 

HuanYa Cosmetics Museum and the HuanYa Group Corporate Exhibition Hall. They also held specialized discussions with the Group's International Business Department, 

Brand Management Department, and HuanYa Research Institute. Through a Balkan media lens, they experienced up close the thousand-year heritage of Eastern beauty and 

explored the core strengths behind China's cosmetics industry as it expands globally.

A Thousand Years of Eastern Aesthetics  

A Stunning First Glance at the Balkans  

The visiting delegation's first stop was the Guangdong Uniasia Beauty & Cosmetics Museum—the country’s first specialized museum dedicated to beauty and cosmetics, 

a national third-level museum, and a national AAA-rated tourist attraction. The exhibition unfolds across six thematic chapters spanning a thousand years, integrating diverse 

ethnic beauty traditions and clearly tracing the evolution of Chinese beauty culture, vividly showcasing its profound depth and richness.

Next, guests moved to the HuanYa corporate pavilion, gaining comprehensive insight into the group’s end-to-end research and development strategy. From independently 

cultivating fermented botanical ingredients such as ginseng, reishi mushroom, sea fennel, and soapberry, to globally renowned flagship products like Meifuobao sunscreen, 

Seeyoung silicone-free hair care, and Jiru Future 377 whitening cream, Uniasia demonstrated its complete brand portfolio across skincare, personal care, and fragrance sectors.

The journalists from the media delegation all expressed that in the past, their understanding of Chinese cosmetics was limited to the finished products. But after visiting today, 

they finally grasped the profound Eastern skincare culture and the strong scientific support behind C-Beauty.

Focus on global layout

Build international competitive advantages through multiple overseas layout strategies

After the visit, Lei Ying, the International Business Director of Uniasia Group, He Jingyu, the R&D Director, Xiao Xiran, the Brand Management Department Director, and the 

media team held a face-to-face discussion and exchange.

Shao Xiran, the director of the Brand Management Department, introduced the development history and global layout of Uniasia Group to the media group. As a comprehensive 

high-tech enterprise specializing in independent research and development, large-scale intelligent manufacturing, multi-brand operation, and full-channel terminal empowerment, 

Uniasia has been deeply engaged in the beauty industry for 35 years since its establishment. It has built several leading brands in various niche markets: Meishubao is the top national 

brand for sunscreen products [1], Zhiyuan is the top national brand for high-end hair care products [2], and SKYNFUTURE is the global leader in 377 scientific whitening products [3], 

and has won the "National 377 Scientific Whitening Product National Sales Volume First" award for three consecutive years [4].

In terms of overseas expansion, Uniasia has taken the lead in achieving brand, research and development, factory, and channel globalization, building a complete global system:

Brand expansion: In 2015, it fully acquired the Australian high-end art personal care fragrance brand MOR; Seeyoung and SKYNFUTURE, among others, have been popular in multiple 

countries such as Malaysia, Vietnam, Kazakhstan, and Japan;

Research and development expansion: It has established three global research centers in China, Australia, and the United States. As of June 2026, Uniasia Group has obtained 223 

patents, 51 scientific and technological progress awards, published 147 professional academic papers, participated in the revision of 44 industry standards; at the same time, it has 

also joined hands with international raw material giants such as BASF and symrise, continuously researching and developing environmentally friendly and sustainable formulas;

Production expansion: Domestic standardized GMP intelligent factories have been established in multiple locations, and overseas production bases that have passed the TGA 

certification of Australia have been built. The entire process is digitally traceable, and green and low-carbon production is adhered to;

Channel expansion: Offline stores have been established in overseas chain supermarkets, and online platforms such as TikTok and Amazon have been set up for cross-border 

operations, achieving from single product export to brand localization operation and global industrial chain upgrade, creating a feasible reference model for the overseas expansion 

of domestic beauty products.

Violeta, a reporter from the "Evening News" of North Macedonia, shared her visiting insights during the exchange: The Balkan market previously generally believed that Chinese 

beauty products relied solely on cost-effectiveness, lacking independent core technologies and cultural cores. However, Uniasia's 35-year development journey completely changed 

this perception. The thousand-year-old Chinese concept of natural organic skin care is highly compatible with the local herbal health preservation culture of North Macedonia; the 

complete independent research and development system, overseas high-standard production bases, and mature global channel layout directly prove that Chinese beauty products have 

international first-class research, production, and operation capabilities.

Focusing on the research of characteristic plants

Creating a new model for the collaboration between China and North Macedonia in the beauty industry

During the meeting, both sides deeply discussed the two-way cooperation paths in the Chinese-North Macedonia beauty industry. The expansion of the Eastern European market and the 

joint research and development of characteristic plant raw materials became the focus of the exchange.

The International Business Director of Uniasia Group, Lei Ying, said that North Macedonia is located at the hub of Southeast Europe, covering the EU and the Western Balkan countries. 

The local consumers have a strong demand for natural and organic skin care, which is highly consistent with Huanya's core development route of "plant technology skin care". It is a 

priority region for cross-border expansion in Eastern Europe in 2026.

"Currently, Seeyoung and SKYNFUTURE have completed the localization market verification in Southeast Asia. We look forward to future in-depth cooperation with local supermarkets, beauty 

stores, and local self-media in North Macedonia, outputting mature products, self-developed formulas, and brand operation experience; we also welcome North Macedonian media to 

continuously promote C-Bauty and build a two-way market communication bridge."

Harry, a reporter from the "Free Newspaper" of North Macedonia, and the local internet influencer Yusuf introduced that the local area is rich in Balkan wild chamomile, mountain lavender, 

oak moss, and thyme, which are core raw materials for high-end skincare and fragrances in Europe. They are very eager to have Chinese cosmetics enterprises like Huanya Group, which 

have been deeply engaged in the development of plant fermentation raw materials, come to North Macedonia for research and development and carry out industrial cooperation.

Director of Research and Development, He Jingyu, stated that the natural plant resources of Central and Northern Macedonia possess strong complementarity. The two sides can carry out 

multi-level and in-depth industrial cooperation: On one hand, relying on the mature biological fermentation, high-pressure extraction, and active molecule screening laboratory platform of 

China Asia, they can purify the active components of characteristic herbs such as Macedonian oak moss, mountain lavender, and St. John's wort, optimize mild formulas, and develop new 

skincare and fragrance raw materials. This not only enhances the added value of local characteristic plant industries but also enriches China Asia's global natural raw material reserves. On 

the other hand, by integrating Eastern fermentation technology and the local plant essence advantages of the Balkans, combined with the local herbal health care culture of both regions, 

they can jointly develop repair, cleansing, and fragrance series products tailored for Eastern European skin types, creating regional-exclusive joint products. 

Using beauty as a medium to build a bridge of friendship

At the end of the visit, the media representatives from North Macedonia expressed that this visit to China Asia was an extremely meaningful "journey of seeking beauty from the East". They 

witnessed the independent innovation strength of Chinese cosmetics and also understood the development logic of Chinese cosmetics enterprises from local growth to global expansion. 

In the future, the media group will comprehensively report on the visit through local TV stations, newspapers, and social platforms, and convey Chinese thousand-year beauty culture and 

the cutting-edge research achievements of Chinese cosmetics to the people of the Balkans.

In the future, Uniasia Group will continue to steadily advance its global strategy, deeply explore new opportunities for international market cooperation along the 

"Belt and Road" routes, rely on its leading R&D and manufacturing capabilities and the complete industrial chain advantages, embrace the global market with an 

open attitude, use Oriental plant science skincare as a bond, continue to tell the story of domestic beauty products, and work with partners from various countries 

to explore new paths of mutual benefit and win-win results.

[1] Global Leading Brand in 377-Based Scientific Skincare: Source: iiMedia Research, based on the results of a comparative study of the global market for 377-based 

scientific skincare products, confirmed by the sales (in RMB) share ranking of domestic Chinese 377-based scientific skincare products globally in 2022 and 2023. 

The survey was completed in August 2024. Domestic 377-based scientific skincare products refer to skincare products that use 377 (phenylethyl resorcinol) as the 

primary whitening/lightening ingredient.

[2] Nation's No.1 in Sales of Domestic 377-Based Scientific Skincare Products: Source: iiMedia Research, based on the results of a comparative study of the market 

for 377-based scientific skincare products in Mainland China (excluding Hong Kong, Macao, and Taiwan), confirmed by the sales (in RMB) share ranking of domestic 

Chinese 377-based scientific skincare products in 2022, 2023, and 2024. The survey was completed in March 2025. Domestic 377-based scientific skincare products 

refer to Chinese-made skincare products that use 377 (phenylethyl resorcinol) as the primary whitening/lightening ingredient.

[3] No.1 Domestic Mass-Market Sunscreen Brand: Based on research on China's mass-market sunscreen market, calculated by the retail sales of mass-market sunscreen 

products of each brand in Mainland China (excluding Hong Kong, Macao, and Taiwan) during the period from January 1 to December 31, 2024. Mass-market sunscreen 

products refer to cosmetics positioned for mass consumption, holding a sunscreen special-use license, with the function of absorbing or reflecting ultraviolet rays for 

protecting the skin from UV damage. "Domestic" refers to industrial products and services whose R&D and design are led by Chinese local enterprises and whose primary 

production processes are located within China. The survey was completed in September 2025.

[4] No.1 Domestic Premium Hair Care Brand: Source: Based on research on China's premium hair care market, calculated by the retail sales of premium hair care products 

of each brand in Mainland China (excluding Hong Kong, Macao, and Taiwan) during the period from January 1 to December 31, 2024. Premium hair care products refer to 

hair care products with a unit price of RMB 60 or above, specifically designed for cleansing and caring for hair and scalp. "Domestic" refers to industrial products and 

services whose R&D and design are led by Chinese local enterprises and whose primary production processes are located within China. The survey was completed in July 2025.