30 Years of Innovation, Huanya on the Rise | Huanya Makes Its Debut at the 30th CBE, Leading the Industry as a Research and Development Powerhouse

In May 2026, the 30th CBE China Beauty Expo took place as scheduled. At this annual beauty industry extravaganza, Huanya Group made a joint appearance with its five core brands: SKYNFUTURE, Meifubao, SEEYOUNG, Franic, and Meifubao Pro. As the flagship brand, SKYNFUTURE made a major splash by unveiling its exclusive, self-developed ingredient “Skin Brightening Core” and a new line of brightening products for sensitive skin, becoming the center of attention at the event; Meifubao leads the way in “Oriental Sun Protection,” SEEYOUNG pioneers “Scalp Care,” SKYNFUTURE specializes in “Scientific Whitening,” and Franic focuses on “Natural Plant-Based Repair”—this is not merely a brand portfolio, but a benchmark for core product categories. From “being remembered” to “being needed,” from “being defined” to “being the definers”—this is the 35-year journey of Huanya’s evolution, and it is also the inevitable path for domestic beauty brands as they transition from scale expansion to value leadership.

Meanwhile, the Huanya Group swept nine awards at the 2026 Mei-Yi Beauty Awards. Among them, SKYNFUTURE Generation 2 377 Cream and Meifubao Invisible Powder Umbrella were both selected for the “Annual Trend Products List [Efficacy Selection],” setting the benchmark for their categories with their proven efficacy; SEEYOUNG Hydrating Yeast Shampoo also won the “2026 CBE Beauty & Beauty Technology Award,” while brands including SEEYOUNG, Meifubao, SKYNFUTURE, and FranIC were simultaneously honored as “30th CBE Top Beauty Brands.” From brand prestige to product depth, and from technological breakthroughs to market reputation, Huanya Group has earned dual recognition from both the industry and the market.

From Scientific Skin Brightening to the “Ideal Skin Tone” 

SKYNFUTURE Unveils Its Exclusive, In-House Developed Ingredient, “Soothing Brightening Core” ^[1]

As the centerpiece of the Huanya Group’s exhibition at this year’s Beauty Expo, SKYNFUTURE has created a minimalist, high-tech booth featuring Futuristic Silver and Deep Space Gray. Amid the bustling fair, the brand

has constructed a serene and sophisticated “futuristic research space,” perfectly aligning with the hard-core positioning of 377, the global leader in scientific skin brightening.^[2]

· Beginning with 377, Going Beyond 377

The path to the future of skincare is a clear trajectory grounded in “science.” Since its inception, the brand has dedicated itself to researching the 377 brightening 

ingredient, rapidly emerging as the “global leader in 377 scientific brightening”^[2] and securing the title of “No. 1 in national sales for domestic 377 scientific brightening products” for three consecutive years^[3]; Then, in 2025, we launched the “Research Project on the Ideal Skin Tone for Chinese Consumers” and made 

our debut at the “Nobel Prize of the industry,” the IFSCC, unveiling “Ke Bai Xin”—the first extreme-environment plant fermentation brightening ingredient in China’s cosmetics industry ^[4]—as the brand resolutely enters the 3.0 era of its “self-developed patented brightening ingredient matrix.”

At this beauty expo, SKYNFUTURE is introducing its brand-new, exclusive, self-developed ingredient, “Soothing White Core,” along with a full range of newproducts in the “Soothing White Series.” This move is not 

merely about filling a gap in skin-brightening solutions for sensitive skin; it is about redefining the scientific benchmark for brightening sensitive skin. From advanced post-aesthetic treatment repair for hyperpigmentation 

to the daily needs of fragile skin for stabilization and brightening, SKYNFUTURE firmly believes that “scientific skin brightening goes beyond whitening to achieve true beauty”—every inch of skindeserves a scientific 

approach.

At the May 12 launch event for SKYNFUTURE’s “Sensitive Brightening Series,” Professor Liu Wei, an advisor to the Dermatology Branch of the Chinese Medica Doctor Association, affirmed the emerging trend of 

“medical devices + functional cosmetics”—a systematic skincare approach where 1+1>2—from the perspective of scientific skincare during the perioperative period of aesthetic procedures. “By developing standardized,

 personalized, and integrated skin management plans, we can enhance patient satisfaction and ensure the long-term stability of aesthetic treatment results. Combining aesthetic treatment protocols with functional skincare

products, and medical devices with functional cosmetics—an era of scientific skincare has arrived.”

Mr. Lao Shuquan, China Regional Director of the Cosmetic Ingredients Division at Dexin, shared insights on “The Safety Boundaries of 377 Whitening Ingredients”and praised SKYNFUTURE’s research efforts regarding 

the 377 ingredient—from jointly developing a 377 formulation better suited for Asian skin types to creating“Scientific Whitening Core,” the perfect “whitening amplifier” for 377. The upgrade of SKYNFUTURE’s 

exclusive, proprietary ingredient, Scientific Whitening Core,  in synergy with 377, has perfectly broken through the “impossible triangle” of requiring “broad penetration, rapid action, and stable results.” As the twin 

giants of 377 scientific whitening and long-standing research partners, this powerful alliance jointly presents the “377 Scientific Whitening Standard” to the industry and consumers.

Ms. Carrie, Head of Domestic Skincare at Xiaohongshu, shared insights into specific target demographics at the intersection of minimally invasive aesthetic treatments and sensitive skin. “The ‘sensitive skin 

demographic’ isn’t limited to those with sensitive skin; over 60% of users with skin concerns also require solutions. For those with sensitive skin or who seek skin brightening, ‘removing impurities’ and ‘detoxifying’

have become key terms. They care about how their skin feels and pay close attention to ingredients.”

The General Manager of SKYNFUTURE stated: “377 is just the beginning; true leadership lies in who can implement 377 correctly, thoroughly, and to the highest standards. SKYNFUTURE’s scientific approach to skin

brightening is ‘more than just whitening—it’s about enhancing beauty,’ offering everyone a personalized solution for their ideal skin tone.” This series of authoritative insights not only provides comprehensive 

scientific validation for SKYNFUTURE’s “Sensitive Brightening Series” but also charts a clear path for sensitive skin brightening to transition from a “special exception” to a “standard option.”

· Ending the Zero-Sum Game Between Gentleness and Efficacy

If the preliminary scientific groundwork marked the beginning of the story, then the debut of SKYNFUTURE’s “Soothing Brightening Core” heralds a rewriting of the narrative on brightening for sensitive skin.

This is a journey of relentless refinement:

Core Discovery: Using AI algorithms, the scientific team screened 2,826 natural ingredients to identify 628 active compounds, ultimately pinpointing the glycyrrhizin chalcone family found in Xinjiang’s Zangguo licorice. 

This “golden miracle” growing in arid deserts possesses bidirectional regulatory capabilities over key targets related to skin sensitivity and pigmentation control; Refining the Core: To overcome the challenge of 

extremely low yields in conventional extraction, SKYNFUTURE Innovation adopted an exclusive dual “super” technology [5], achieving the rare transformation from the desert to the laboratory; Proven Core: Systematically

validated, the Soothing & Brightening Core employs a dual-target, parallel intervention—simultaneously regulating TRPV1 to instantly reduce redness and relieve itching, while inhibiting five major factors that promote

darkening, redness, and sensitivity to prevent post-inflammatory hyperpigmentation (PIH)—thereby breaking the vicious cycle of “redness-sensitivity-darkening” at its source.

Powered by a soothing and brightening formula, the SKYNFUTURE “Sensitive Skin Brightening Duo” (Photon Serum [6] + Photon Cream [7]), has emerged to truly achieve “repair and brighten simultaneously”: the Photon Serum acts as a primer to quickly reduce redness, while the Photon Cream stabilizes brightness without causing darkening. Through in-depth collaboration with top-tier hospitals, we aim to cover two core scenarios—post-aesthetic procedure recovery and daily brightening maintenance—providing a soothing and brightening repair solution for sensitive and fragile skin.

It is worth noting that at this year’s CBE Beauty Expo, the SKYNFUTURE brand was honored with the “30th CBE Top Beauty Brand” award; The star product, SKYNFUTURE’s 2nd Generation 377 Cream, was honored with the “Efficacy Selection” award in the 2026 MeiYi Beauty · Annual Trend Product List, thanks to its upgraded formula and scientific research capabilities that continue to lead the wave of effective skin-whitening innovations. This marks yet another authoritative endorsement of SKYNFUTURE 377’s leadership in scientific skin-whitening within the industry.

From SKYNFUTURE’s groundbreaking exploration of brightening solutions for sensitive skin to SEEYOUNG’s transformative advancements in scalp care—which earned it dual awards from Beauty China and Beauty Asia; 

from Meifubao’s longstanding leadership in sun protection and renewed authoritative certification to Franic’s meticulous dedication to plant-based repair; and finally, to Meifubao Pro’s forward-looking strategy in the 

field of anti-wrinkle technology using traditional Chinese herbal medicine— —At this year’s CBE Beauty Expo, HuanYa Group showcased the synergy of its five major brands, sweeping multiple top industry honors and 

sending a clear and resolute message to the industry: grounded in user insights and driven by scientific innovation. The in-depth deployment of a multi-brand matrix, combined with the continuous cultivation of robust 

R&D capabilities, together form the underlying logic behind HuanYa’s evolution from “building brands” to “defining categories.”

Looking ahead, Huanya will continue to pioneer new frontiers in the skincare efficacy sector, increase investment in basic research, strengthen collaborative innovation among industry, academia, research, and medical 

sectors, and drive the industrialization of cutting-edge scientific achievements. At the same time, we will anchor our efforts in consumers’ personalized and nuanced needs to continuously refine our multi-brand 

collaborative ecosystem. We pursue not only “more prominent brands” but also “irreplaceable categories”— —using championship-level scientific standards to collaborate with industry partners in ushering in a new 

era for China’s beauty industry, transitioning from “following” to “leading,” and from “participating in the race” to “defining the race.”

Notes:

[1] Brightening Core: Refers to the ingredients Glycyrrhiza glabra root extract and phenethyl resorcinol

[2]Global Leader in 377 Scientific Whitening: Confirmed by iiMedia Research based on a comparative analysis of the global market for 377 scientific whitening products. The ranking was determined by the percentage of 

global sales (in RMB) of domestic 377 scientific whitening products in 2022 and 2023, with the survey completed in August 2024. Domestic 377 scientific whitening products refer to skincare products that use 377 

(phenethyl resorcinol) as their primary whitening ingredient

[3]No. 1 in National Sales of Domestic 377 Scientific Whitening Products: Source: iiMedia Research (iiMedia Consulting). Based on the results of a market research comparison of 377 scientific whitening products in 

mainland China (excluding Hong Kong, Macau, and Taiwan), this ranking is based on the market share of sales revenue (in RMB) for domestic 377 scientific whitening products in 2022, 2023, and 2024. The survey was 

completed in March 2025. Domestic 377 Scientific Whitening Products refer to Chinese-made skincare products that use 377 (phenethyl resorcinol) as their primary whitening ingredient.

[4]Scientific Whitening Core: Refers to a whitening and soothing plant ferment, along with its preparation method and applications. It is a Chinese invention patent, Patent No.: ZL 2022 10266922.1.

[5] Exclusive Dual “Super” Technology: Refers to super-frequency bio-enzyme cleavage technology and ultrasonic microfluidic technology;

[6] Photon Essence: This is the product’s nickname; the registered product name is “SKYNFUTURE Advanced Research Soothing & Brightening Essence,” which has no direct association with the product’s efficacy;

[7] Photon Cream: This is the product’s nickname; the registered product name is “SKYNFUTURE Research & Development Soothing & Brightening Essence Cream,” and it has no direct correlation with the product’s 

efficacy;

[8]No. 1 Domestic Mass-Market Sunscreen Brand: Based on research into China’s mass-market sunscreen sector, calculated using the retail sales of branded mass-market sunscreen products in mainland China (excluding 

Hong Kong, Macau, and Taiwan) from January 1 to December 31, 2024; Mass-market sunscreen products are positioned for general consumers, hold special sunscreen certifications, and possess UV-absorbing or 

UV-reflecting functions: cosmetics used to protect the skin from UV damage. “Domestic products” refer to industrial products and services primarily developed and designed by Chinese domestic enterprises, with major 

production processes located within China; research was completed in September 2025.